Brickyard is a rebranding concept of a local pizzeria and burger bar. Nestled in the historic center of Woburn, Massachusetts, Brickyard was recently built in 2010 and brings new life to a sleepy suburb with a beautiful patio, live music and a central location. My goal for this project was to weave together the early 1900s architecture and factory roots of Woburn with the ambience of a new and lively pizzeria.
For the logo I chose a font that had hints of both early 20th century industrial roots as well as a playful and modern quality. The signature colors of a vibrant orange and teal breathe life and energy into the brand.
Photography treatment was inspired by early 20th century factories with some added texture of a halftone filter screened with the signature colors. Since Brickyard was also a pizzeria, we also added rich food photography and photographs of the restaurant with the signature photo treatment to the website.
Scroll through the desktop and mobile Figma files below to see the prototypes
